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DEI Strategy #3: Prioritize your DEI Efforts based on Business Needs

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Diversity, Equity & Inclusion | www.opensesame.com | (503) 808-1286 | 2 One of the best ways to build-in success for any Diversity, Equity & Inclusion initiative is to recognize the need to connect goals to an organization's most critical business objectives. Creating and sustaining a new workplace culture with diversity, inclusion, equity and accessibility baked into the mix relies upon the ability of everyone to connect their job roles to the organization's operational priorities. These include growth, reduced risk, acquiring and retaining top talent, employee involvement and overall values and mission. Hosting a vibrant and authentic DEI workplace is not something that can be superficially fabricated. In fact, businesses that pay nominal lip service to DEI not only suffer in overall performance, they cause damage by perpetuating exclusive practices and creating a brand that is not relatable to a changing society. Prioritizing DEI efforts and connecting them to real, measurable business needs embeds the DEI narra- tive and practices into the everyday. These methods then serve to communicate a strong DEI ideal both inside and out of an organization. ONLY 36% of companies convey employer brand messaging based on values of a diverse workforce. Source: Brandon Hall Group, Diversity & Inclusion Benchmarking Study, 2020.

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