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One of the best ways to build-in success for any
Diversity, Equity & Inclusion initiative is to recognize
the need to connect goals to an organization's most
critical business objectives. Creating and sustaining
a new workplace culture with diversity, inclusion,
equity and accessibility baked into the mix relies
upon the ability of everyone to connect their job
roles to the organization's operational priorities.
These include growth, reduced risk, acquiring and
retaining top talent, employee involvement and
overall values and mission.
Hosting a vibrant and
authentic DEI workplace is
not something that can be
superficially fabricated. In fact,
businesses that pay nominal
lip service to DEI not only suffer
in overall performance, they
cause damage by perpetuating
exclusive practices and
creating a brand that is not
relatable to a changing society.
Prioritizing DEI efforts and connecting them to real,
measurable business needs embeds the DEI narra-
tive and practices into the everyday. These methods
then serve to communicate a strong DEI ideal both
inside and out of an organization.
ONLY 36%
of companies convey
employer brand
messaging based on
values of a diverse
workforce.
Source: Brandon Hall Group, Diversity & Inclusion
Benchmarking Study, 2020.