Curb the Usage Slump

Issue link: https://resource.opensesame.com/i/1462681

Contents of this Issue


Page 22 of 23

Conclusion Training and development opportunities can be fantastic assets to your company — but only if your employees understand the value. Simply notifying employees that courses are available to them without connecting those courses to objectives or goals doesn't communicate that you are investing in the future of your employees. Marketing your elearning program is about more than increasing usage; the goal is to reinforce the values your company has around personal and professional development. Remember, it's never too early or too late to create a marketing strategy around your elearning initiative. If you've already launched, use the exercises from this ebook to evaluate and update your current elearning program. Perhaps elearning is far off on the horizon, with a long road of research and debate ahead of you. Bring these exercises along as you start to brainstorm what type of program you are looking for. It will only make your work easier down the road. Most of all, remember that learning is a very personal experience. Alleviating anxiety and achieving trust are two the biggest wins of any elearning marketing initiative. The aim of marketing is to get customers to know, like and trust you." Curbing the usage slump | 23

Articles in this issue

view archives of eBooks - Curb the Usage Slump