Conclusion
Training and development opportunities can be fantastic assets to your
company — but only if your employees understand the value. Simply
notifying employees that courses are available to them without connecting
those courses to objectives or goals doesn't communicate that you are
investing in the future of your employees. Marketing your elearning
program is about more than increasing usage; the goal is to reinforce the
values your company has around personal and professional development.
Remember, it's never too early or too late to create a marketing strategy
around your elearning initiative. If you've already launched, use the
exercises from this ebook to evaluate and update your current elearning
program. Perhaps elearning is far off on the horizon, with a long road of
research and debate ahead of you. Bring these exercises along as you start
to brainstorm what type of program you are looking for. It will only make
your work easier down the road.
Most of all, remember that learning is a very personal
experience. Alleviating anxiety and achieving trust are
two the biggest wins of any elearning marketing initiative.
The aim of
marketing is to
get customers
to know, like
and trust you."
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