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Uses of learning content types
Using this table as a guide, it is easy to decide whether to commission content, or to use what
is freely available (usually on the internet). When engaging on a highly-visible campaign with a
long duration, content should be commissioned. On the other hand, if the content is available
for free and there is no risk associated with using it, then by all means access allow people to
access it by themselves over the internet.
In the middle of pyramid the choice is more nuanced when it comes to creating content.
Putting to one side UGC – where content is created regardless of the L&D department – how
can the L&D function decide which of these three to adopt:
• Content created internally
• Curated content sets
• Generic outsourced libraries
Here, the selection criteria in the second column. If there is unique intellectual property –
a company's 'secret sauce' – to distribute, the clearly content has to be created internally.
Similarly, when purchasing content from outside, the question is how closely it needs to be
matched to the needs to the business. If there is little need for alignment, then a generic
content library will do. Once alignment is needed, as with People's United Bank, then a
Curated Content Set suits the bill.
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