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How to Implement the Best DEI Plan for Hospitality

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Diversity, Equity & Inclusion | www.opensesame.com | (503) 808-1286 | 12 Measuring systems are an essential part of every organization, from tools to monitor financial perfor- mance to analytic software designed to track market- ing objectives and customer satisfaction. Diversity, Equity & Inclusion programs must also be evaluated for effectiveness to be improved and to evolve to meet continuing needs. DEI data is not just for tracking the impact of pro- grams on employees; ideally, a variety of metrics are used to define target goals for the business, pinpoint risk and mete out accountability. The presence of metrics can also compel employers to remain commit- ted to DEI work, especially if financial ROI is tracked. Without specific data, there is no guarantee of accountability and change; detrimental behaviors, atti- tudes and biased practices that may undermine the success of the organization will remain in place. In the hospitality sector, collecting, evaluating and leveraging guest data is what drives operations; continually measuring guest experiences and what new menu addition, getaway promotion or amenity delivers results is nothing new. Gathering and using DEI data is required in the same way; information ranging from employee sentiments to retention figures provide real-time proof of what is working and what isn't. But tracking data is not enough and surveys don't mean a thing unless there's change to match. For example, having specific DEI goals such as employee satisfaction or hiring practices and tying that data to a manager's responsibilities and performance is an effective means of assuring accountability. Technology and Tools In hospitality, the impact of technology was evident before the pandemic; in a post COVID-19 landscape, the use of tech is paramount to survival. From integrated online booking platforms to cloud-based software that enable better behind-the-counter tasks, tech can help both staff and management to simplify processes and provide guests with a safe and seam- less experience. Tech has an equally significant role to play in enabling DEI learning platforms for employees and manage- ment, from events to e-learning and providing the means to connect employees to resources specific to DEI projects. STRATEGY 5 Measure, Evaluate and Evolve Metrics provide objective, fact-based data that can take the emotion and ambiguity out of DEI plans and place the focus on results. 12% Employee engagement and retention 19% Learning and development 43% Talent acquisition 26% Analytics Source: "Diversity & Inclusion Technology: The Rise of a Transformative Market." RedThread Research and Mercer. February 2019. DEI TECH FOCUS Tech solutions using advanced analytics can bring insight into four specific areas of HCM: talent acquisition, advancement, well- being, and retention.

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