Diversity, Equity & Inclusion | www.opensesame.com | (503) 808-1286 | 4
Adopting a meaningful and successful
DEI initiative involves a wholesale culture
change within the many different arms of
hospitality businesses. Management, event
planning, food operations, frontline services,
housekeeping, grounds staff, marketing and
communications and any other teams or
support personnel must collectively
participate in addressing attitudes,
ways of thinking, and committing
to behavioral change.
The key to achieving success is to take a
strategic approach that touches all aspects
of the organization, cultivating a new
language for how the business sees itself
and performs its mission. This has been
particularly challenging during a period of
social and cultural movement around race
and equity, combined with a global pandemic
that has hit travel and any kind of recreating
hard. But the solutions lie in expanding the
concept of DEI to address these issues, viewing
them as a catalyst and not as an added mandate
disconnected from real business needs.
A 2020 DEI study by the Brandon Hall Group
indicates that 89% of organizations believe
that Diversity, Equity & Inclusion are important
drivers of business results, and yet in most
organizations, daily business practices
do not reflect the importance of DEI.
Creating a Daily DEI Culture
89%
of all organizations
rank DEI as an important
driver of business results.
Source: Brandon Hall Group
D&I Benchmarking Study, 2020.
