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2022 Donald Taylor Global Sentiment Survey Research Report

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Five years of the L&D Global Sentiment Survey GSS 2018 GSS 2019 GSS 2020 GSS 2021 GSS 2022 1. Personalization/adaptive delivery 11.9% 1. Personalization/adaptive delivery 10.6% 1. Learning analytics 10.4% 1. Reskilling/upskilling 13.0% 1. Reskilling/upskilling 12.5% 2. Collaborative/social learning 10.1% 2. Artificial intelligence 9.7% 2. Personalization/adaptive delivery 9.8% 2. Collaborative/social learning 9.4% 2. Collaborative/social learning 9.6% 3. Artificial intelligence 9.0% 3. Learning analytics 9.6% 3. Collaborative/social learning 8.3% 3. Learning analytics 8.8% 3. Personalization/adaptive delivery 8.1% 4. Consulting more deeply with the business 8.5% 4. Collaborative/social learning 8.7% 4. Learning experience platforms 7.8% 4. Personalization/adaptive delivery 8.7% 4. Coaching/mentoring 7.6% 5. Micro learning 7.8% 5. Micro learning 8.2% 5. Artificial intelligence 7.7% 5. Learning experience platforms 7.4% 5. Learning analytics 7.3% 6. Showing value 7.1% 6. Learning experience platforms 7.7% 6. Micro learning 7.3% 6. Coaching/mentoring 7.0% 6. Skills-based talent management 7.2% 7. Virtual and augmented reality 6.9% 7. Virtual and augmented reality 7.3% 7. Consulting more deeply with the business 7.0% 7. Micro learning 6.9% 7. Micro learning 6.9% 8. Next generation learning platforms 6.6% 8. Mobile delivery 6.1% 8. Coaching/mentoring 7.0% 8. Showing value 6.1% 8. Learning experience platforms 6.7% 9. Curation 6.2% 9. Consulting more deeply with the business 5.9% 9. Showing value 6.2% 9. Consulting more deeply with the business 6.0% 9. Consulting more deeply with the business 6.1% 10. Mobile delivery 5.7% 10. Showing value 5.3% 10. Virtual and augmented reality 5.7% 10. Performance support 5.5% 10. Showing value 5.5% 11. Neuroscience/cognitive science 4.5% 11. Performance support 4.4% 11. Performance support 5.5% 11. Mobile delivery 4.7% 11. Performance support 4.9% 12. Developing the L&D function 4.5% 12. Neuroscience/cognitive science 4.2% 12. Mobile delivery 4.7% 12. Artificial intelligence 4.3% 12. Artificial intelligence 4.7% 13. Video 4.4% 13. Video 3.8% 13. Neuroscience/cognitive science 4.4% 13. Virtual and augmented reality 4.3% 13. Virtual and augmented reality 4.7% 14. Games/gamification 3.4% 14. Curation 3.7% 14. Curation 3.4% 14. Curation 3.2% 14. Mobile delivery 4.0% 15. Other 2.2% 15. Developing the L&D function 3.4% 15. Video 3.4% 15. Neuroscience/cognitive science 2.6% 15. Curation 2.7% 16. MOOCs 1.2% 16. Other 1.6% 16. Other 1.6% 16. Other 2.0% 16. Other 1.4% n = 1,015 n = 1,955 n = 2,278 n = 3,114 n = 3,518 Lorem ipsum The history When the L&D Global Sentiment Survey began in 2014, it had just 12 options. This was expanded to the full 15 options, plus 'Other' in 2016. As the number of survey respond- ents increased each year, so the distribution of votes flattened, with the highest ranked results attracting a lower percentage of the vote each year. This continued until 2021, when Reskilling/upskilling received 13%, the highest vote for five years. Consistently, the eight options in the top half of the table attract two-thirds of the overall vote. For this reason, relative positions year-to-year in the lower half of the table should not be regarded as too telling. They can shift several places on just a few tenths of a percent. Three trends Options typically rise in popularity and then decline over the years as they become less 'hot'. Learning analytics first appeared in 2019, with 9.6% of the vote, peaked at #1 a year later with 10.4%, and has since declined, with just 7.3% this year, possibly as people struggled with the detail of implementing what had seemed like a good idea. Sometimes, though, the decline comes as an idea moves from novelty to business-as-usual, as with Mobile delivery, which topped the original table in 2014, only to decline to #14 with 4.0%. And a very few options stay in the middle of the table, like Showing value, which since 2019 has always remained within 0.5% of its average of 5.7%.

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