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2022 Donald Taylor Global Sentiment Survey Research Report

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Focus on Africa Donald H Taylor, Global Sentiment Survey 2022 09 Two groups This year, for the first time, a significant group of voters from Africa joined survey. 405 respondents from 23 African nations voted, with most of the votes coming from Nigeria (23%), South Africa (23%), Kenya (12%) and Ghana (10%). The tables below show the voting in Africa (right) and in the rest of the world (left), with the greatest differences between the two tables highlighted. The starkest difference is around personalization. Excluding Africa, the global vote for this option was 8.5%, but the continent gave it just 4.8% of its vote, the lowest of any region. The chart on the previous page shows just how different Africa is from the rest of world on this. When it came to the highly-technical matters of AI, VR/AR and Mobile delivery (#6, #7 and #8), the vote from Africa was the highest of any of the seven regions. These are highlight- ed in blue on the tables. Does this mean that Africa is more enthusiastic about technology in its support of learning? Not entirely. After all, with 3.5%, it rated Micro learning (#14) far lower than the rest of the world. Once again, this was the lowest vote of any of the seven regions in the survey, with the next highest vote being 6.7%, from South America. And of course, Africa itself is no monolith, the voting within the continent varied widely from country to country. This can be seen in two countries which contributed the greatest number of votes, Nigeria (n=93) and South Africa (n=92). Nigeria rank Skills-based talent management at #2 with 11.2% of the vote. South Africa placed it a lowly #13 with just 4.1%. In contrast, just 3% of Nigerians voted for Personaliza- tion/adaptive delivery, while 8.6% of South Africans did. It is notable that these two countries both have a strong preference for technology – but in each case a different technology. Of all major countries (see page 05), Nigeria's was by far the highest vote for VR/AR (#7 on the Nigerian table), and South Africa's was the highest for Mobile delivery (#4 on the South African table). GSS 2022 Rest of world 1. Reskilling/upskilling 12.4% 2. Collaborative/social learning 9.5% 3. Personalization/adaptive delivery 8.5% 4. Learning analytics 7.5% 5. Coaching/mentoring 7.4% 6. Micro learning 7.3% 7. Skills-based talent management 7.0% 8. Learning experience platforms 6.7% 9. Consulting more deeply with the business 6.2% 10. Showing value 5.7% 11. Performance support 4.8% 12. Artificial intelligence 4.4% 13. Vi rtual and augmented reality 4.4% 14. Mobile delivery 3.7% 15. Curation 3.0% 16. Other 1.5% n = 3,113 GSS 2022 Africa 1. Reskilling/upskilling 13.2% 2. Collaborative/social learning 10.6% 3. Coaching/mentoring 9.2% 4. Skills-based talent management 9.0% 5. Learning experience platforms 7.2% 6. Artificial intelligence 7.2% 7. Virtual and augmented reality 7.0% 8. Mobile delivery 6.8% 9. Learning analytics 5.9% 10. Consulting more deeply with the business 5.1% 11. Performance support 5.0% 12. Personalization/adaptive delive ry 4.8% 13. Showing value 4.1% 14. Micro learning 3.5% 15. Curation 0.9% 16. Other 0.5% n = 405 Votes were received from these 23 African countries: Cameroon, Côte d'Ivoire, Egypt, Eswatini, Ethiopia, Ghana, Kenya, Lesotho, Malawi, Mauritius, Namibia, Nigeria, Rwanda, Senegal, Sierra Leone, South Africa, South Sudan, Sudan, Tanzania, Tunisia, Uganda, Zambia and Zimbabwe.

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