Issue link: https://resource.opensesame.com/i/1462681
Tip #1: "Why" Is More Powerful Than "What" Tip #6: The power of the preview Tip #6: The power of the preview Movie trailers as inspiration Summertime marks many the start of many wonderful things: graduation, vacation, relaxation... and blockbuster movie season! Beginning each May, more than 500 million people will flock to their local movie theater to see the latest in action, comedy and drama — each experience different and yet, they all will begin with the same thing: previews of other upcoming movies. More intense and elaborate than commercials, movie trailers are a thing of beauty. They convey the most important parts of the movie's storyline, yet still leave you wanting more. In just a few short minutes, a viewer can feel fear, elation or heartbreak. And unlike commercials, movie trailers can live on in history. Take the 1975 summer blockbuster Jaws. Nearly 40 years later, children are still reenacting this famous trailer in their backyard swimming pools. Giving a little preview of what's to come can help get viewers excited and talking about a film. Similarly, you can use course preview trailers to peak your employees' interest in your elearning initiate. Short videos highlighting the benefits of a course and key takeaways, as well as showing screenshots of the course material, can help eliminate the "fear factor" around elearning and increase trust in the program. Curbing the usage slump | 19