Tip #5:
Make a splash
with signage
Tip #5:
Make a splash with signage
Developing your
marketing message
Take a minute and think about your commute to work. You likely encounter dozens of
ads during this time: highway billboards, signs posted on the side of buses or trains,
commercials on the radio or in the podcasts you listen to, etc. What ads stick with you?
What about them is memorable?
Developing signage for your elearning program is just like creating a billboard ad.
You want great visuals that are going to catch your employees' eyes as well as a clear
message that delivers key information. And, just like advertisements, you can play to your
employees' emotions, frustrations and sense of humor to achieve the desired reaction.
RESOURCES:
Marketing your elearning internally
An effective marketing message should do the following:
Grab their
attention
Identify
the pain
area
Offer a
solution
Appeal
to their
emotions
Call them
to action
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