Tip #1: "Why" is
more powerful
than "what"
Creating your "why"
Successful elearning programs are based on a strong set of objectives — the why. Employees are
more likely to become engaged with elearning when they understand the benefits of training for
their own role, as well as how participating in the training will help move the company forward.
A great way to market your elearning internally, even before the program is launched, is to
highlight the company or department level objectives for the program. This way, you can address
any questions or concerns early, and even possibly make adjustments to your program prior to
release. This marketing should contribute throughout the program as a reminder or a means to
update employees on new benefits or features.
EXERCISE
Your company is pursuing or pursued elearning for a reason. Perhaps you are looking to improve
parts of your businesses or maybe you want a more effective means of onboarding employees.
Those reasons are a good place to start when determining your objectives.
Take 5-10 minutes to write out the reasons your company is implementing an elearning program.
Reason #1: _______________________________________________________________________________________
Reason #2: _______________________________________________________________________________________
Reason #3: _______________________________________________________________________________________
Now, turn those reasons into objectives. Your objectives should be:
• Specific
• Measurable
• Attainable
• Realistic
• Timely
Already launched your elearning program?
Use this exercise as a way to assess or define the current objectives of the
program and whether they are in line with where would you like them to be.
RESOURCES:
How to make S.M.A.R.T goals for your
team
Training program success worksheet
OBJECTIVES
EXAMPLE:
Increase the number
of internal applicants
to management
positions by 10%
Curbing the usage slump | 4
