Issue link: https://resource.opensesame.com/i/1462681
Tip #1: "Why" is more powerful than "what" Tying objectives to benefits Objectives are great for helping employees understand the goals of your program, but inevitably you will come up against the question, "What's in it for me?" Once you've created your objectives, the next step is to outline the features of the programs and how employees will benefit. Features are characteristics of the program that meet the objectives. Identifying features guides your messaging to employees regarding the benefits. Let's say your company is looking for an easier way for employees to stay up-to-date on regulations (your objective). To accomplish this, you might choose to use mobile-ready courses (a feature) to enable employees to take courses on the go (the benefit). Every benefit or feature should be tied to an objective. Here are a few more examples: OBJECTIVE (The goal set by your company) FEATURE (A characteristic of the program that meets the goal) BENEFIT (How the feature benefits the employee) Increase the number of internal applicants to management positions Reduce the burden of training on employees Leadership and management courses are bundled eLearning courses can be taken anytime and are often as short as 15 minutes or less Skills required are all in one place and company approved Manage time commitments and fit development into your schedule Curbing the usage slump | 5