Bonus tips
Don't reinvent
the wheel
Imitation is the sincerest
form of flattery, so take
ideas from other industries
and companies and find
ways to adapt them for
your marketing purposes.
Ask for
help
If you are fortunate enough to
have a marketing department,
involve them in branding
conversations, have them
assist with building email
templates, etc. They may
already have templates you
can use!
Look to other
industries
Consumer products really
push the envelope in order to
stay competitive, so following
their marketing and branding
news is good for getting ideas.
SmartBrief is a great resource
for keeping up-to-date on
consumer brand news.
Get 'em
where it hurts
Highlighting the pain
points and benefits to your
employees helps them
relate to your elearning
program on a personal level.
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