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2022 Donald Taylor Global Sentiment Survey Research Report

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Key takeaways Reskilling/upskilling stays #1 Last year, Reskilling/upskilling, new on the survey, went straight to #1. Its vote of 13% was the highest for five years. This year, it remains at #1 but the vote is down 0.5%, and it failed to reach #1 in Brazil, Germany, New Zealand and Poland. Last year, all workgroups ranked it #1. This year, Education placed it second. As in 2021, the greatest support came from Vendors. In 2021, 14.9% of them voted for it. This year the vote was 14.8%. The biggest single change in voting, though, was among the largest work- group, those in Workplace L&D (n=1,200). They not only placed it at #1, against the global trend they increased their vote for it. Across the seven regions, Africa (14.5%) was most enthusiastic for Reskilling/upskill- ing and Australia and New Zealand (12.0%) the least. Location matters This year's survey illustrates very vividly that the main table of results is an aggre- gate view of 112 nations. Behind the numbers are more than 3,500 individual, widely varying opinions. For example, on the overall table, #2 is Collaborative/social learning with 9.6% of the vote. Below this lies Personalization/adaptive delivery at 8.1%, a gap of 1.5%. But no country or region replicates this gap. Last year, South American ranked collabo- ration well ahead of personalization and it did so again this year, by a huge gap of 7.2% (see the gap between the orange and green bars on the chart). North America in contrast preferred personalization over collaboration, as it has every year since 2017. This year the margin was 2.5%. Every region, every country is unique. South Africa voted strongly for Mobile learning. Although popular on the overall table, Coaching/mentoring was the option that divided participating countries the most. It topped the poll in New Zealand, with 11.6% of the vote, but ranked a lowly #13 in Sweden with just 3.3%. Votes vary across each country and context. Collaboration and coaching In the top half of the table, only two options have increased their share of the vote: Collaborative/social learning (by 0.2%) and Coaching/mentoring (up 0.6%). They were also the only options to rise last year. An appealing explanation for this could be that, following two years of lockdowns and pandemic restrictions, people are craving human contact and rejecting technology. This seems seductive when we consider the top five options from 2020, polled just before COVID-19 restrictions struck. Of these five, Collaborative/social learning rose. The remaining four plum- meted an average 4% down the table in the two years since. At no time in the history of the survey have so many options fallen so far, so quickly, and if one thing links the four, it is technology: Learning analytics, Personalization/- adaptive delivery, Learning experience platforms and Artificial intelligence. So have L&D people at work rejected the curse of technology for the human touch? Not uniformly. The 1,200-strong Work- place L&D cohort were more likely than the other workgroups to vote for Learning analytics, Personalization/adaptive deliv- ery, and Learning experience platforms than the general population. The working cohort most likely to support Collaborative/social learning by a significant amount was Education. For more analysis, see The view across work- spaces, page 11. 3% 6% 9% 12% 15% UK n = 776 S. America n = 184 N. America n = 407 India n = 176 Europe n = 935 AUS & NZ n = 322 Africa n = 405 Donald H Taylor, Global Sentiment Survey 2022 07 Reskilling/upskilling Collaborative/social learning Personalization/adaptive delivery How each region voted for the global top 3 options

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